Unicord

Assignment 1 Case Analysis: Unicord PLC: The shove on Bee Decision Executive Summary Unicord PLC was complete in 1978 in Thailand with its main line of business in the processing and canning of undecomposed tuna fish, which was rangeet place placeed internationally under various mark off names. By the late 1980s Thailand was the largest tuna exporter with a market share of 60%. The United States was its biggest importer, importing 31% of the global tuna catch in 1990. In classify apart for Unicord to expand, Unicords strategy was to set up factories on all quintet continents to give them better access to study markets concurrently having docile access to fresh tuna. Unicord needed to get in the US market but would face high tariffs on imports. To avoid this, Unicord acquired Bumble Bee Seafoods, Americas third largest distributor of tuna, to ship nude tuna to be canned locally. This acquisition was extremely costly but it was consistent with Unicords objective, make them the worlds largest tuna canner. Shortly after entering the US, Unicord faced some internal and external challenges that they could not get well including the cultural differences mingled with the Thai and US management, controversial fishing methods, the tuna-dolphin controversy, the tuna footing wars, and the disagreements between top management on crucial corporal decisions.

In 1995, these issues led Unicord into receivership. This case analysis depart ask at the possible solutions to the issues faced by Unicord in order to restore Unicord to its moneymaking state. It is recom mended that an independent equity fast plu! mp up Unicord to overcome challenges and restore Unicord into a profitable company. Problem Statement in that respect are a few options available that can attention Unicord become a profitable company. In order to assimilate which of these solutions would work best, a clear understanding of events that took place and what went wrong must be established. Analysis Unicords acquisition of Bumble Bee Seafoods was in...If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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