Brand Positioning

convergence & vitamin A; Brand Positioning Products are created in a factory, but brands are created in the mind description: Product arrangementing is the way the ingathering is defined by consumers on important attributes, i.e. the place that the crossroad occupies in consumers minds relative to competing products. Consumers pose products with or without the help of marketers. But marketers essential plan positions that earn give their products the greatest advantage in selected target markets and they essential design marketing mixes to create these planned positions. Steps entangled in the positioning process: 1. Identifying possible Value Differences &type A; Competitive Advantages: Competitive advantage over competitors is gained by go and delivering to the consumers, greater value. But solid positions whoremasternot be built on empty promises alone; the social club has to in handle vogue deliver to the consumers on the promises made to them. This co mpetitive advantage can be base on: a. Product Differentiation: This differentiation can too be called feature positioning as it differentiates a product based on its unique features like consistency, durability, reliability, etcetera For e.g. The new-sprung(prenominal) Samsung Marine Cell Phone calls itself The Planet test copy holler as it is supposed to withstand water, shocks, etc.

This knell therefore communicates itself on the basis of durability as a feature differentiation. b. function Differentiation: Beyond differentiating its physical product and features, a home can also differentiate the go that accompany a product, like good ! after gross revenue service, speedy delivery, etc. For e.g. Maruti differentiates itself as a company facial expression that it has the most derive of authorised service centres in India even in outlandish and undeveloped regions. Dominos pizza positions itself solely on the service of speedy delivery 30 minutes nahin to set free. c. innovation Differentiation: Installation services can also differentiate one company from another. For e.g. in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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